Zumba

Zumba History

Mid 90s - Zumba is Born
Beto Perez, was working as a fitness instructor in his native Columbia, one day Beto was schooling an aerobic exercise class but forgot his normal music, so instead jury-rigged with his own personal tapes he had in his bags. This was the music he had grown up with of salsa and meringue.
The class loved it and in that scrap the Zumba® seaworthiness-Party was born.
1999 Zumba Moves To The US
Beto travel to the United States and started teaching Zumba classes in Miami Florida. The students loved it and these classes short became extremely popular with news of the Zumba classes spreading quickly via tidings of mouth. Soon after via a students mother Beto met her son Alberto Perlman and his accomplice entrepreneur Alberto Aghion.
2001 - Zumba® Fitness Established
The three Albertos agreed to work together to establish the Zumba Fitness company, registering the trademark for the word Zumba® and putting in place a plan to establish it as a global brand.
Zumba® Fitness started recording and marketing DVDs, then moved onto infomercials which brought wider public awareness and led to the demand for Zumba Instructors. At this stay Zumba really started to hit the big time.
2005 - Creation of Zumba Academy
In 2005 Zumba realized a Zumba Academy to teach and license Zumba Instructors who would then teach Zumba classes.



The company was further expanded into the area of merchandise  approximately the Zumba brand with the creation of Zumbawear.
2008 - Best selling Home Fitness DVD
In 2008 the  Zumba Fitness® Total Body Transformation dust featuring Beto and two of Zumbas great stars Tanya Beardsley and Gina Grant became one of the widest selling home fitness DVDs.
2010 - Zumba Gaming
Zumba became the first fitness brand to paper bag a program to all major gaming platforms, with the retire of
* Zumba Fitness for Wii
* Zumba Fitness for XBox
* Zumba Fitness for PS3
Zumba The Future
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