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AOL to Offer Bigger, Fancier Formats
AOL has been falling stinker competition of Yahoo, MSN, and Google. They shed had to look over their business computer program and look into doing a redesign of their online advertising. In the past AOL has use small ads on the side of their pages and tried to attract good deal to have an interest in products being advertised. Now, they are sounding to make their advertising space larger and more challenge to AOL surfers.
In applying elements from chapter 4, AOL is looking to use the Attention-Interest-Desire-Action (AIDA) model. By looking at what affects buying decisions, AOL hopes to increase traffic and sales through ads by making them more obvious in order to shoot their attention to the product being advertised. It is also important for the ad to not solitary(prenominal) look good, but also have something of interest that will entice the node to look bring forward on the ad. This could be something about the features of the product or benefits. later on the customer shows interest the ad reads to make them longing to buy the product, even if they really may not need it. They need to think that they need the product for because it is the best and it is the only thing that will do what they want for them.
The add and then needs to be clear so if the customer does assume the step towards being a buyer, the process will be easy for them to take action and they will be quenched with their online experience.
AOL will need to use traction logs and click pour out analysis so that they can come up with trance ads for each user which will increase the likeliness for the customer to buy something. This allows AOL to look at what the web browser has looked at in the past and decide what to advertise based on the users interests.
AOL has great opportunities being online. This is because the internet is the fastest growing colloquy medium by far with the number of internet users special 1 billion in...If you want to get a honorable essay, order it on our website: Orderessay
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