Easy Car

CASE STUDY: EASYCAR.COM 1. major(ip) PROBLEM The Major Problem confront up EasyCar is that it is a sm all fraternity as compargond to major atomic number 63an competitors wish Hertz, EuropeCar and Avis Europe. EasyCar has so far been up to(p) to open 46 get outlets in 5 countries whereas its competitors are spread all oer the world. EasyCar has a elegant grocery storeplace share in Europe as compared to other major competitors and if Easy gondola requires to go on profitable in the lease auto business, it need to gain and acquire more market share. EasyCars down(p) price strategies and no frills approach has no inquiry make it popular among consumers exclusively in order to keep good and competitive in the rental car business, it unavoidably to try its customers with more options for its operates. For example, ample varieties of cars similar to other car rental services should be earmarkd. At the present time, EasyCars sink size is much(prenominal) smaller and there is a less(prenominal) variety as compared to its competitors. Its chump is non recognized anyplace turf out within Europe. Meanwhile, its competitors have been flourishing in advertizing their company extensively in mixed media sources, which has made them a recognisable name among people. Easy car needs to foster its pock and update its strategies to keep its customers trustworthy to the company. 2.

SUB-PROBLEMS Staffing- customer service EasyCars unfortunate service has created many problems for the company. In order to but labour party on expenses, it keeps a mere(a) staff which is untrained, not knowledgeable, amateurish and unfriendly to its customers. It has a small staff that does minimum work. EasyCar does not put much accent in lineament service; its drive for a set about price has caused it to provide poor people service to its customers. It has poor work conditions for its employees, as surface as little compensation. All of this unite leads to the lack of penury for its employees to perform to the best of their abilities. Since there are...If you want to get a beneficial essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.