Research Of Female Consumer Behavior In

i business enterprise, 2010, 2, 348-353 doi:10.4236/ib.2010.24045 Published Online declination 2010 (http://www.scirp.org/journal/ib) Copyright © 2010 SciRes. iB query of Female Consumer Behavior in Cosmetics securities industry Case Study of Female Consumers in Hsinchu Area Taiwan Chang-Tzu Chiang, Wan-Chen Yu Department of Business Administration, Yuanpei University, Hsinchu, Taiwan, China. E-mail: wanchen1110@hotmail.com Received July 17th, 2010; rewrite August 16th, 2010; accepted folk 27th, 2010. ABSTRACT The rapidly changing mixed bag situation in the latter(prenominal) part of the 20th century, much(prenominal) as revolutionary movement for womens tint rights, significantly affects the women consumer behaviors as come up as improves their social status. The awakening of womanly consumers instinct during the novel years leads to alteration of consumer behavior, and influences the womens usual inclination for engage fashion and ornamentals application, in fact, the formation practice has already been regarded as a social subtlety and necessary demand for social activities. By employing the Means-End Chain supposition, this sphere intends to explore the attribute, result, and harbor affiliated importance by womanly consumer towards cosmetic proceedss, in narrate to shit consumers cosmetics application process.

The female consumers in Hsinchu argon interpreted as research diddly selects for this study to conduct bootless analysis of their lifestyle and demographic statistics. exclusively 550 questionnaires were released and 390 copies are effective among the retrieved ones. Methods as factor analysis and analysis of variance are applied for examining diversified study hypotheses. Moreover, the implementation of Means-End Chain theory allows cosmetics industry to better buzz off in the signification of product attribute valued by consumers so as to anticipate the flesh out of consumer result and value identification undergo by consumers. Keywords: modus vivendi Variable, Demographic Statistics Variable, Product Attribute,...If you destiny to get a lavish essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.