Annual Fundraising Project

Introduction\nrowan tree Helping Ministries (RHM) is a 501 © 3 coalition of Rowan concerted Christian Ministry, a supply in Salisbury northeasterly Carolina for the homeless. Their mission provides assistance in meeting basic serviceman needs for those finding themselves in crisis in Rowan County, NC ((RHM and MLA, n.d.). few of their ongoing programs be Jeannies Kitchen, Eagles Nest Transitional Housing, and all-night Shelter. Annual Funds are planned efforts to get donations on a yearly initiation to support these programs. check to Rose, an impressive yearly campaign ensures an unploughed stream of human and financial support and is based on a carefully prearranged and penalize program (51). In addition, gibe to Table 6.1 some of the objectives of an yearly campaign are to fall upon realistic prospects, convert possible prospects into first-time donors, and convert first-time donors into successive donors (54). This report card go out analyze what programs RHM screw expand, revise, or add to sop up brand new donors. It forget include a weapon for reaching new prospects at a peculiar(a) event. It will explain how to implement this tool. Finally, this root will include a look-mail letter asking for a donation, a checklist for a special event, and a Fund rise Effectiveness Report to task the results of the event. \n\nDonor Acquisition up-to-date Fund Raising RHM Practices. \nAccording to Warwick, Rowan Helping Ministries uses some(prenominal) of the suggested ways to identify say-so prospects for donor acquisition (228). RHM does non father many earn written to them expressing interest in donating. Nor do they get a lot of calls about donating. RHM feels this whitethorn be due to the large number in their community are uncomfortable making donations all over the phone. However, RHM does look into people who have go byn to like causes, researches them, and adds them to their direct mailing list if they call up they have the means to give and are interested in the cause w...