International Business

TABLE OF CONTENTSQUESTION1INTRODUCTIONPLACE AND DISTRIBUTIONPROMOTIONPRODUCT/ PRICEPEOPLEPROCESSPHYSICAL EVIDENCERELATIONSHIPSCONCLUSIONREFERENCESQ.Using one specific multinational initiative with which you argon familiar, pick up the ways in which it has used the international marketing aggregate in its overseas op eontions. Explain your reasoning behind the choices it has made. allude any changes it might make to the international marketing miscellany over the next few years. Explain your reasoning.

The multinational enterprise of choice is Mittal Steel, which is situated in the Caribbean island of Trinidad and Tobago. Other sister companies are located in the U.K, U.S.A, Canada, Netherlands, Poland, Germany, Czech Republic, Kazakhstan, Bosnia, Romania, South Africa, Algeria, France, Mexico and China. The products offered are influence reduced iron steel bullets and a range of degree centigrade steel wire rods.

The marketing mix is a tactical toolkit of product, people, place, price and promotion that a company can accountant in order to satisfy its customers (Dibb and Simkim 2001.) International marketing is performed crossways national boundaries.

It is believed that marketing has evolved from 4 P?s to 8 P?s between the 1850?s to 1990?s. The first era was the production era which took place between the 1850?s to 1920?s. The industrial revolution occurred during this time and was followed by mass production and slapdash structured jobs.



During this era, products were developed without thought for finding customers or creating a competitive edge over rivals. The sales era thence followed during the 1920?s to 1950?s. This was where businesses focused more(prenominal) on personal selling and advertising. It was seen that the major means for increasing profits was through sales. Customers were nowadays persuaded to want the products which were handed over to the sales force. During the period 1950?s to 1990?s, the sales era was being replaced by a more customer-oriented one, as businesses were more concerned with the wants...

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