'Intrinsic Motivation: How to create an intrinsically motivating environment and stimulate creativity and innovation within employees of technology sectors.'

Abstract

Arthur Schawlow, winner of the Nobel Prize in physics in 1981, was at once asked what, in his opinion, made the difference between highly fictive and less creative scientists. He replied, The labor of love survey is important. The close successful scientists often are not the most talented. But they are the ones who are impelled by curiosity. Theyve got to endure what the answer is. Schawlows insights about scientific creativity highlight the enormousness of inherent motivation, which refers to the motivation to work on something because it is interesting, involving, exciting, satisfying, or in person challenging (Amabile, 1997).

There is abundant evidence that people will be most creative and innovative when they are primarily in and of itself motivated, rather than extrinsically motivated by dictates from superiors, or the promise of rewards (Amabile, 1997). We range to develop an understand-ing of why this is and how it can be applied to newfangled organizations. We will use previ-ously established theories as an apparatus to complete the existence of intrinsic motivation in three of todays global technology companies, and then focus on how to cultivate and number a creative environment through the use of intrinsic motivation.

Introduction

The challenges that confront organizations entering the third millennium are complex, different and compelling.



Businesses have been forced to make dynamic adjustments that have been transformative in impact and international in scope and the traditional methods of identifying, preparedness for and overcoming rising obstacles have become more and more difficult. With these changes occurring, future prosperity of companies will depend in-creasingly upon their ability to innovate and their readiness for creativity.

Since the 1990s, and into the 21st century, innovation and creativity have become recog-nized as primary means of achieving both social and economic goals. With todays busi-nesses emerging into a rapidly evolving global environment, a companys capacity...

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