"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The mastermind of merchandise is to k instantly and go steady the client so well that the harvesting or helping fits him or her and sells itself.? Considering that marketing is an ex potpourri process between twain parties which results in both customer and organizational blessedness (Kolter & adenylic acid; Keller 2006). It seems logical that, if a business is suitable to cook a product that is able to sell itself (i.e. does not regard the help of a gross sales person) then marketing would be accomplished. That is, the customer acquires the product they atomic number 18 looking for, and the business gains its profits. However, Drucker but complicates the land site by saying this is achieved through ? knowledgeable and understand the customer well.? This suggests that wise to(p) and understanding customers necessarily is the provided factor that matters. moderne daylight marketers embrace the concept of purpose the right product for their customers (Kolter & adenine; Keller 2006). Thus by identifying and agreeable customer needs this pass on lead to satisfaction of stream customers and the attraction of newfound customers (Wangenheim & adenine; Bayón 2007). For example, when Sony invented its work out Station, Gillette its Mach III razor, and Nintendo its Wii in on the whole three companies designed a product that customers desired so much they were inundated with orders sooner the products reached retailers (Kolter & Keller 2006).

Furthermore, by dividing consumers into groups of mob that sh be the same needs, businesses are able to concentrate their efforts change to marketing success (Kennedy 2000). In 2003 Starbucks and Pepsi found and exploited the world-class in the market for ready-to-drink chocolate products. This proved a palmy venture for the businesses and they are now market leader in the industry. However, it was not as innocent as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would have words peoples... If you want to get a full essay, order it on our website: Orderessay

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